![Ransdells lack of attendance s ipetition](https://kumkoniak.com/13.jpg)
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Direct action – preventing the operations of a corporate by actively disrupting their supply chain/distribution network.Share Action are absolutely brilliant at doing this and have a track record of success over many years.
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Shareholder pressure – buying shares and using them to push for change at AGMs/through resolutions.The aim being that corporates will want to be driven to move up the rankings or stay at the top – see this from a Australian charity, Baptist World Aid on clothing companies, or this from Oxfam and their Behind the Brands campaign on food companies. Ratings and rankings – A well used approach – publishing lists of corporates and their performance based on a set of criteria.Campaign partnerships – when a corporate uses its platform to ask consumers to take to engage the public on an issue – this can be on a wider issue (see Ben and Jerry’s on refugees) or on a specific benefit to the brand (see Uber and City Hall in London).For example BP or not BP –which has put pressure the Royal Shakespear Company and the British Museum to drop BP as a sponsor, or the focus on removing gambling brands from football shirts. ‘Social license’ campaigns – when the focus is on getting institutions (often in the cultural, academic or sporting space) to walk away from bad corporates and remove the.I’ve seen lots of this happening in the climate space at the moment (see photo at top of article) trying to put the spotlight on the greenwashing of so many travel firms around climate.
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- Adbusting – use of art to subvert a well-known brand to highlight the hypocracy of their actions.
- Lots of the campaigning that platform Sum of Us have traditionally done would be another example. The Tearfund’s ‘ This is a Rubbish Campaign‘ is an example of this – I love the idea of getting supporters to send their single-use plastic bottles back to Coca Cola. Lots and lots of examples of this – some focusing on getting consumers of a specific brand to take action, others focused on mobilising those concerned about an issue.
- Consumer pressure – When a consumers or customers are encouraged to take action directly to a company to account for their actions.
- It’s not complete, so I’d welcome additions in the comments below to add to it, and h/t to my colleagues Andrew and Rachael who contributed to this I’ve been thinking a little about different models and approaches to campaigning towards companies and corporate targets over the last few months, and as part of that came up with this short typology.